Monday, March 22, 2004

Vuitton Machine Check out any fashion magazine, and you're likely to find Louis Vuitton products being hawked by half-naked models. You'll find the luxury, high priced brand, on the bodies of Hollywood stars -- it's the stuff of desire and ego. But what is really the business behind Vuitton? Vuitton is a marketing machine. It's a manufacturing machine. It's a business of efficiency and quality. A business with fierce competition from the likes o Prada and Gucci, as well as a long list of cheap knock offs. Read the quite revealing article in BusinessWeek magazine.

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